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Target coming to Hawaii
By skeet | April 8, 2007
I love the Target television commercials. The ads are so arty, with brilliant use of color and style. I’m pretty sure that if there were a Target store near here, the commercials would make me want to shop there. It seems like pretty effective marketing to me. I’ll have the opportunity to test the theory sometime in the future. Target has announced that they are coming to Oahu. Two stores will be opened some time in 2009. One of them will be centrally located in the Salt Lake area. That will be conventient to most of the island, since major freeways and highways connect nearby. I’m more excited about the Kapolei location. Look at the map in the article. See where Farrington Highway joins the freeway right there next to Target? Farrington Highway is the only access to my part of Oahu, the Waianae Coast. I shop at Kapolei on a regular basis. It’s convenient for me to get off of the freeway there whenever I’m returning from a trip off of the coast. It’s about fifteen miles from my home, but since I have to pass it coming and going, it’s easy to do my shopping whenever I’m out and about for work or other errands.
What excites me the most about this, though, is that there is a KMart right there in Kapolei and a WalMart about five or six miles away. My experience has been that those two retailers are very competitive in pricing. Brand name items are almost always identically priced. Similar items of different brands are usually within a few pennies, price-wise. It seems logical that adding a Target Store to the mix can only be a good thing for local shoppers. Tsrget have to align their own pricing with the other two retailers. If they price signifigantly lower than WalMart and K-Mart, those stores will have to lower their prices in order to compete. I certainly hope my logic holds up. If so, the buying public will be the true winners in the retail wars.
Technorati Tags: competitivie pricing, discount stores, KMart, Target, WalMart
Topics: Shopping |
